Why most marketing fails, before it even begins

BLOXHUB members, sharpen up on your marketing approach with the help of By the Fire, who will lead the session “You Lost Me at Hello WHY MOST MARKETING FAILS, BEFORE IT EVEN BEGINS”

Your product isn’t the problem. Your words are. Too long. Too vague. Too complex. Too full of words that say very little.

You Lost Me at Hello is about fixing that, getting to the core of what your brand actually needs to say — and stripping away everything that weakens it. You’ll leave with a sharper story and a message that connects from the first “Hello.”

Cris Hödar-Rasmussen brings 30+ years across global agencies and senior CMO roles — shaping brand narratives that connect and convert.

Jesper Haugaard is a performance director and digital strategist with deep roots in media, martech, and entrepreneurship. Together they founded By the Fire — a studio dedicated to making world-class marketing strategy accessible to brands at every stage.